Logitech Casa Pop-Up Desk
Social + PR + Influencer We surveyed 1,500 ANZ respondents to understand how Millennials and Gen Z really work from home. Their setups were far from ideal, but that gave us the insight to spark the right conversations.
Data illustrations transformed complex hybrid work data into digestible, engaging visuals, making the insights easy to consume for media and social audiences. The campaign leaned on people, not tech. Partnering with The Daily Aus, we brought the benefits of a better WFH setup to life in social-first, relatable content. Launch strategy included social, digital ads, influencer content, and a brand partnership with Aussie luggage label July.
The campaign drove sell-out pre-orders, reached 15.3 million people through PR, and generated over 3.3 million social impressions. It also achieved the most engaged brand placement in The Daily Aus newsletter history, cementing Casa Pop-Up Desk as a standout launch in the ANZ market.