Tsingtao
Advertising A global campaign that resonated with Millennials and older Gen Z, celebrating good company and exceptional beer. Nice To Have Around positioned Tsingtao as the reliable companion in life’s shared moments, blending familiar, relatable settings with people-first storytelling. Speaking to a worldwide audience while maintaining the brand’s distinctive character, the campaign rolled out from OOH to bus wraps across Oceania, Europe, and Hong Kong, highlighting the sentiment of connection in a post-pandemic world.